My friend Jared Feinberg asked me today how to promote the good deeds of his son’s Boy Scout troop through the media, which, he astutely observed, “Has changed a lot.” To say the least.
As with any change in business, culture or society – in this case, all three combined – there are Pluses and Minuses about The New Media.
The singular best Plus is “All Access,” with digital distribution through online channels affording just about everyone equal opportunity to “blast” their message to the world, or at least to specific corners of the micro-worlds that are most interested in the particular subject matter.
