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How to Rock Marketing Your Home

Westchester blogger Ruthmarie Hicks explains the dos and don'ts of home marketing.

 

In a blog post on The Westchester View, Ruthmarie Hicks gets to the grit of how to sell your home. Here's a sampling of her suggestions of what rocks and what flops:

What Rocks:

The MLS: Well worth using - the Westchester multiple listing service has over 6,000 agents. 

Signage: Try buying a domain name for your listing and adding QR codes for those with smart phones. Fliers work too.

Online Advertising: Craigslist, Postlets, Trulia, agent websites and blogs, twitter, Facebook, and the New York Times.

Staging: It can bring in more offers, reduce days on the market and get the most the current market will bear.

What Flops:

Big Brokerage Ads in the Newspaper: These tend to promote the brokerage more than the listing. 

Having your listing on the window of your local brokerage: Walk-in traffic is minimal and rarely draws a sale from the window ad. 

Rock or Flop:

Open Houses: If your listing is in an “active and desirable" subdivision or has a very central location in a downtown area, open houses rock. However, if the location is more remote, it will flop.

Related Topics: Marketing your home, ruthmarie hicks, and westchester view

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