How to Rock Marketing Your Home
Westchester blogger Ruthmarie Hicks explains the dos and don'ts of home marketing.
In a blog post on The Westchester View, Ruthmarie Hicks gets to the grit of how to sell your home. Here's a sampling of her suggestions of what rocks and what flops:
What Rocks:
The MLS: Well worth using - the Westchester multiple listing service has over 6,000 agents.
Signage: Try buying a domain name for your listing and adding QR codes for those with smart phones. Fliers work too.
Online Advertising: Craigslist, Postlets, Trulia, agent websites and blogs, twitter, Facebook, and the New York Times.
Staging: It can bring in more offers, reduce days on the market and get the most the current market will bear.
What Flops:
Big Brokerage Ads in the Newspaper: These tend to promote the brokerage more than the listing.
Having your listing on the window of your local brokerage: Walk-in traffic is minimal and rarely draws a sale from the window ad.
Rock or Flop:
Open Houses: If your listing is in an “active and desirable" subdivision or has a very central location in a downtown area, open houses rock. However, if the location is more remote, it will flop.